Dentistry Beschnidt — Website based on WordPress
Practice Dr. med. dent. Sven-Marcus Beschnidt
Our client:
Dr. med. dent. Sven-Marcus Beschnidt is one of Germany's leading dentists and specializes in microsurgery, implantology, and cosmetic dentistry. His practice in the heart of Baden-Baden, close to the Brenners Park-Hotel, stands for medical excellence at the highest level—combined with humanity, attitude, and cultural sophistication.
As a former anxiety patient himself, Dr. Beschnidt treats his patients as equals. His philosophy is based on empathy, trust, and a deep understanding that every person has their own story. This attitude shapes not only his medical work, but also the atmosphere of his practice, which is deliberately designed as a place of encounter.
Art plays a central role in this: changing exhibitions by international artists transform the practice rooms into a gallery and create an environment that breaks down barriers and inspires. As the author of the book "Sie müssen nicht alle Zähne putzen..." ( You don't have to brush all your teeth ...), Dr. Beschnidt conveys dental knowledge in a humorous and accessible way. For a personality that combines professionalism, warmth, and vision, a conventional appearance was not an option.
Our Mission:
Our mission as a digital agency in Baden-Baden was to bring this extraordinary personality and philosophy to life in the digital world. The aim of the WordPress-based website relaunch was to deliberately break with the classic, sterile "white coat image" in favor of a platform that arouses emotions, polarizes, and creates trust.
Together with Dr. Beschnidt, we opened the door to the world of artificial intelligence. To get started, we developed AI-generated visuals that deliberately provoke, irritate, or humorously exaggerate. They draw attention to the relevance of dental health, take the weight out of the topic, and create low-threshold access.
To ensure the authenticity of the brand, we combined these AI elements with high-quality photography. The business portraits and practice photos by renowned photo and video artist Marc Lutz convey the exclusive ambience of the practice. Despite its visual diversity, the website was implemented in a streamlined, high-performance, and clearly structured manner—with seamlessly integrated content on art, publications, and services. The result is a digital presence that is unique in the dental industry.
