BIRCO develops new, innovative products for drainage planning. Especially in the mobility turnaround, channel systems must therefore withstand the highest loads. However, BIRCO is primarily known for its technical innovation and the sophisticated design of its prefabricated concrete components, which are realized using modern concrete mixes and design know-how. The task was to highlight the special features of these channel systems. The goal was to visualize the unique features of the innovations (USP) in an interesting and appealing way for the customers. In close cooperation, a video was created from an animated 3D scene and real film footage, which was combined with each other.