FSJ digital
The Baden-Württemberg State Media Center (LMZ) is a central institution of the state that supports schools and educational institutions in Baden-Württemberg in the use of media and digital technologies. With its comprehensive range of services and advice, the LMZ is an important partner for teachers, pupils and educational institutions. The main task of the LMZ is to promote media education and the competent use of digital technologies in education. This includes the provision of educational media, further education and training, technical support as well as projects and initiatives. The LMZ Baden-Württemberg's latest project is the FSJ digital project. The FSJ digital offers young people the opportunity to work in the digital sector for a year after leaving school and gain valuable experience. The aim of the project is to strengthen the digital skills of the participants and offer them practical insights into working with modern media and technologies.
To launch the new project, the LMZ Baden-Württemberg was looking for an agency to implement it. The first step was to develop a modern logo that reflected the idea of the FSJ digital. pixelpublic created a dynamic logo and a complete corporate design for all advertising materials such as postcards, flyers, posters and banners. The aim was to attract the attention of young people and provide them with all the relevant information.
The next part of the project was to set up a portal where interested parties can find out more about the program and apply. A store finder on the website facilitates the job search with an interactive map. pixelpublic also supported the FSJ digital social media campaign.