For our client Drubba Moments, we implemented an eye-catching LED perimeter advertising campaign in the Europa-Park stadium of SC Freiburg.
The aim was to increase brand awareness and bring the fascination of mechanical wristwatches - such as those from IWC Schaffhausen, OMEGA and Breitling - to life. In the stadium environment, the aim was to achieve maximum impact in just a few seconds - with clear imagery, dynamism and elegance.
To this end, we developed a 20-second clip showing a 3D animation of a running clock. In addition to the front with a classic time display, the back with visible movement, gears and rotating rotor is also shown. This creates a powerful image of precision. The 10:08 start time is a classic detail in the clock display that conveys harmony and elegance
The implementation was based on an existing 3D model, which we modified and animated in Blender. Branding elements such as the logo and domain were then integrated in After Effects and the final transitions were designed.
The result is a dynamic animation that the jeweler Drubba Moments will present in the SC Freiburg stadium from the new season (August 23, 2025) - a perfect interplay of watchmaking art, emotion and stadium atmosphere.
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