Together with our customer GMT (Rubber Metal Technology) from Bühl, we realized an exciting project for the new trade fair appearance at the InnoTrans trade fair in Berlin.
InnoTrans is one of the world's leading trade fairs for transportation technology, where innovations and technical innovations in rail vehicle construction are presented. This year, GMT is breaking new ground - and we are the digital partner at their side.
Open the 3D application in a new browser window.
Interactive 3D presentation: high-speed train and streetcar in a new light
For GMT's trade fair appearance, we developed an interactive 3D presentation that gives visitors a completely new approach to the world of rail vehicles. Two iconic vehicles, a high-speed train and a streetcar, are at the center of the presentation. They not only depict the outer shell of the vehicles, but also give the viewer a detailed insight into the multitude of components that GMT supplies for these vehicles.
An interactive experience with added value
Visitors to InnoTrans have the opportunity to explore the rail vehicles themselves in the 3D graphics. With a simple click on a specific component - whether it is a vibration damper, bearing or coupling - they receive detailed information on its function and significance in the overall system of the vehicle. This intuitive interaction not only creates direct access to GMT's technical solutions, but also demonstrates the company's extensive expertise in the field of vibration technology and sound insulation.
More than just technology: smart contact via QR code
In addition to the technical details, the interactive 3D presentation offers another practical function for trade fair visitors: using a QR code integrated into the application, interested parties can save GMT's contact details directly to their smartphone. With a quick scan, they have all the important contact details on their device - ready for future collaboration. This function facilitates direct contact and underlines the customer-oriented focus of GMT's trade fair presence.
The 3D products were textured to a high standard and rendered as an animated video.
Why 3D graphics?
For the first time, the company is using a digital, interactive application to present its own product range at a trade fair. The use of this modern technology not only demonstrates GMT's technological expertise, but also its willingness to move with the times and play an active role in shaping digital change. Especially at a trade fair like InnoTrans, which stands for innovation and future technologies, GMT is sending out a strong signal with this 3D presentation.
A strong team for a successful trade fair appearance
The collaboration between GMT and pixelpublic shows how successful projects can be realized through close cooperation and an understanding of the respective target groups. We are proud to support GMT in their digital marketing and look forward to seeing how the interactive 3D graphics at InnoTrans are received by visitors.
With this application we ensure that the trade fair appearance of GMT is unforgettable and leaves a lasting impression - both on existing and potential new customers.
The availability of the application on various platforms - both online and offline via USB stick - ensures that GMT's products can be presented attractively anytime and anywhere. The digital approach combined with the ease of use makes the interactive 3D graphics an indispensable element for sales that impresses in the long term and sets new standards.
Your pixelpublic team from Baden-Baden
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