Redesign of the Finkbeiner website
Finkbeiner has been working with pixelpublic on its websites for several years. In 2023, Finkbeiner opted for intensive, ongoing agency support from pixelpublic. The initial aim of this agency support was to subject the website to a comprehensive redesign in order to increase its user-friendliness and attractiveness. Several points were optimized during this redesign.
Redesign of the product variants
Finkbeiner's varied product range has been made accessible via an intuitive carousel. This contains important key figures such as load capacity, power supply and wheel diameters. This provides a clear overview of the extensive product portfolio, making it easier for customers to make their choice.
Career at Finkbeiner
The careers page was designed to appeal to potential applicants and make the location in the Black Forest tangible with the help of the parallax effect. This creates depth and an appealing visual experience. The company's philosophy and the benefits of working at Finkbeiner are clearly presented. A teaser on the homepage leads visitors directly to the careers page.
The Finkbeiner company
The history of Finkbeiner and the development of the brand are now vividly presented with a carousel and concise key data.
Mobile optimization of the Finkbeiner website
In the course of agency support, Finkbeiner wanted to significantly improve the website's display on mobile devices. The mobile optimizations now make it easier for users to access important content quickly and intuitively.
Product entry (Quick Navigation)
One of the outstanding new features is the improved quick navigation for users of mobile devices. A "sticky bar" on the homepage now makes it easier for visitors to select products directly by system or by vehicle. This navigation bar, which is always visible on the homepage, enables quick and easy access to Finkbeiner's comprehensive product portfolio without having to search for a long time.
Contact options
Quick access to contact information has also been optimized. All important contact options are now anchored directly in the header of the mobile page. Whether sales, service or the head office - one click is enough to reach the desired contact person or department immediately. This saves time and significantly improves the user experience, as customers receive the support they need without any detours.
Quick-Switch products (product detail page)
Another highlight of the redesign is the introduction of the "Quick-Switch" on the product detail pages. This function allows users to quickly switch between different product systems. For example, you can be on a system page and go directly to the overview of another system with one click, without having to go via the main menu. This direct navigation makes switching between related products particularly convenient and efficient.
Outlook
The creativity continues and many more topics are planned. Pixelpublic is looking forward to continuing to work with Finkbeiner to keep the website and the client's entire presence up to date and improve it both visually and technically.
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