Welcome to a look behind the scenes of our latest challenge! As the digital agency pixelpublic from Baden-Baden, we had the honor of optimizing the website of a true cultural treasure: the Theater Baden-Baden. This magnificent building, built between 1860 and 1862 and reopened in 1992 after extensive renovation, shines not only historically but also technically in new splendor. But even the best technology needs a user-friendly digital platform - and this is exactly where we came in.
A ticket to success: the new booking process
A visit to the theater often begins online, with the search for tickets. Our main focus was to make this process as smooth and pleasant as possible. Different types of visitors, such as school classes and typical theater-goers, have different needs. For school groups, we have developed a tailor-made solution that simplifies group bookings and minimizes administrative hurdles. For the typical visitor who wants to buy one or two tickets quickly and easily, we have made the booking process intuitive and drastically reduced the number of clicks required to confirm.
The new game plan: Clarity and comfort
Another central point of our optimization was the schedule. A clear and easily accessible calendar is the heart of every theater website. We redesigned the Theater Baden-Baden schedule so that users can now easily navigate through current and upcoming performances. With an improved search function and clear, visually appealing displays of events, it's now easier than ever to find the perfect performance.
Technical refinements and usability improvements
Our work went far beyond the surface. We implemented technical improvements to optimize website load times and ensure a smooth user experience. Mobile optimization was another focus to ensure the website works great on all devices. Improved navigation, clear menu structures and appealing visual elements help to ensure that website visitors have a positive and frustration-free experience.
A digital masterpiece
Optimizing the website of Theater Baden-Baden was an exciting journey. Our goal was to create a platform that would do justice to the beauty and elegance of this historic theater. We at pixelpublic are proud that we were able to modernize the theater's digital presence and improve the service for visitors.
Visit the new and improved website at theater-baden-baden.de and experience for yourself how easy and convenient the way to your next visit to the theater can be. Be inspired by the new user-friendliness and the optimized design - we look forward to your feedback!
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